Market & Competitor Analysis-Example
This is a business analysis that I have conducted for a French lingerie brand-Undiz back in 2017. In this report, I have analyzed the...
Practical questions that you need to ask yourself before international expansion?
International expansion is a topic that we cannot overlook nowadays. There are already plenty of articles explaining how to prepare for...
The most common types of Co-Branding in the Fashion Industry?
I have been asked the question “What do you think of the Co-branding in fashion Industry?”, and I think this is a great topic to talk...
Analysis of Outlet Shopping Mall in Europe欧洲奥特莱斯发展概况分析及启示
分析写于2015年12月 1. 欧洲奥特莱斯概况： •奥特莱斯最早出现在美国，后来发展到欧洲 •目前在英国的市场已经饱和，而在意大利/瑞士/奥地利的发展也开始放缓，未来的增长点很难把握 •德国的市场远没有饱和，未来还有极大的可能出现高增长点...
How do Germany develop their marketing strategy using eWOM technique for Chinese social network?
Abstract: With the advent of the Internet and growing online communities and platforms, eWOM, electronic word of mouth, is getting...
